Category: Blog Posts
project/post webpage to share company updates, industry related news, and insights.
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One Announcement, Five Pieces of Content: How to Repurpose Public Information
Your organization launches a new program, someone writes a press release, the press release gets uploaded to the website, the link gets shared on Facebook, and then… that’s it. Meanwhile, the communications team is already asking the familiar question: “What are we posting next week?” For government agencies, nonprofits, and community organizations with limited communications… Read more
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Stop Posting Every Awareness Day: A Better Social Media Strategy for Nonprofits and Government Agencies
There’s an awareness day for almost everything. And somewhere, right now, a communications professional is staring at a content calendar wondering whether their organization really needs to acknowledge National Something-or-Other Day. Probably not. Awareness days, recognition weeks, heritage months, and national observances can add value to a nonprofit content calendar or government social media strategy.… Read more
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How to Plan a Year of Public Sector Communications Without Starting From Scratch Every Month
Public sector communications rarely have a true “slow season.” One month, your team is promoting summer programs and community events. The next, you’re preparing severe weather information, announcing holiday closures, recruiting volunteers, promoting public meetings, or trying to explain a new program in a way residents will actually understand. Add unexpected announcements, leadership requests, emergencies,… Read more