Tag: nonprofit marketing
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One Announcement, Five Pieces of Content: How to Repurpose Public Information
Your organization launches a new program, someone writes a press release, the press release gets uploaded to the website, the link gets shared on Facebook, and then… that’s it. Meanwhile, the communications team is already asking the familiar question: “What are we posting next week?” For government agencies, nonprofits, and community organizations with limited communications… Read more
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How to Plan a Year of Public Sector Communications Without Starting From Scratch Every Month
Public sector communications rarely have a true “slow season.” One month, your team is promoting summer programs and community events. The next, you’re preparing severe weather information, announcing holiday closures, recruiting volunteers, promoting public meetings, or trying to explain a new program in a way residents will actually understand. Add unexpected announcements, leadership requests, emergencies,… Read more
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Member Engagement Communications
Membership organizations face a unique challenge: demonstrating value to existing members while communicating benefits in a way that encourages engagement and strengthens relationships. Lewis & Florence Communications supported a professional association by developing visual communication assets designed to highlight member benefits and improve information delivery. The Challenge Associations and membership-based organizations often provide valuable programs… Read more
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Community Engagement Campaign Branding for a Mission-Driven Initiative
My Black Vote Counts Effective community engagement begins with understanding the audience. Lewis & Florence Communications supported a mission-driven initiative focused on increasing civic participation and creating meaningful connections with Black communities through strategic branding and visual communications. The Challenge Organizations working to increase civic participation often face the challenge of creating messaging that feels… Read more